Advertisers
You have a new or existing webshop or informative website. You thought of everything, design, navigation, content, databases, it all fits. Only, you would like to have more visitors or buyers on your site. You would be willing to advertise, but prefer to pay for results.
TradeTracker makes this possible for you. By means of the tracking software of TradeTracker and the participating network of affiliates, you have the possibility to start your own online 'performance-based' marketing campaign on No-Win-No-Pay basis. By taking a licence for our software, you can use our network, and gain a 'virtual sales force'.
Your online campaign can be set up through TradeTracker quickly and with ease. They can be supported with various types of (dynamic) promotion material. You also determine the commission structure, which affiliates are allowed to promote your campaign and which transactions are approved. That way, you keep full control of your campaign.
Performance-Based Marketing
Performance-Based Marketing is a marketing technique, in which the costs for marketing your product and service are incurred upon performance and when the target have been met.
For your company, this means that no time and money need to be spent on expensive marketing campaigns, that also reach consumers who visit your webshop or website via banners, text links and other promotion material, yet are not interested in your products or services.
No-Win-No-Pay
In combination with the power of the internet, performance-based marketing is a quick, cheap and effective way to promote your business. The incurred costs are mainly in the offered commission that the affiliates receive.
This commission can be built up of a cpc (cost per click), cpl (cost per lead), (cost per sale), cpm (cost per mille) and/or a fixed fee, that only needs to be paid after the agreed performance is reached.
Because the main costs are incurred in this form of marketing when the objectives have been reached, you as advertiser can achieve unprecedented results with your online marketing campaigns.
Virtual sales force
TradeTracker has at its disposal a network of participating publishers (affiliates), who are able to promote your site in exchange for the commission you offer.
You no longer need to search for suitable websites, as the affiliates themselves, once participating in TradeTracker, will register with you. This way, you can very rapidly and at minimum effort build a 'virtual sales force'.
You will stay in control as you determine which affiliates you accept and which transactions you approve.
Software licence
TradeTracker offers real-time insight in the completed transactions and earnings through advanced software. With the aid of extensive and clear statistics, advertisement campaigns can be monitored and optimised. As a result, you as a merchant can gain an optimum yield in earnings. The required software is offered in licence through SaaS (Software as a Service). You therefore do not need to invest in expensive software and the maintenance is completely taken care of by TradeTracker. This has the added advantage that you will always have the latest software version at your disposal.
Method
Quick and easy
Setting up a promotion campaign through TradeTracker can be realised very quickly and simply. In most cases, you can start your online marketing campaign within a few working days.
After placement of the tracking code, the promotion material (banners, text links, etc.) and setting up the commission structure for the affiliates, you can take your campaign 'live'. Next, the participating affiliates will be informed about your program, through the e-mail system of TradeTracker.
Promotion material
You have the option of placing different types of promotion material. TradeTracker offers support for text links, .gif, .jpg, and .png banners, flash, HTML advertorials and pop-up and pop-under advertisements.
Commission structure
You can entirely determine the commission structure for the affiliates. It can be built up from a fee for branding (cpm), per delivered visitor (click), and/or per transaction (lead /sale). A variable fee can be set for the lead and/or sale. In addition, it is possible to agree on deviating fees with certain affiliates.
Possibilities & Objectives
There are various ways in which you could utilize TradeTracker. Depending on your objectives, you may use TradeTracker for:
- promoting and selling of products and/or services
- generating leads
- building an opt-in e-mail database
- generating visits to your (new) site
- increasing your brand awareness
If you too would like to gain the maximum in earnings and yield from your advertisement campaign(s), do not wait any longer and become an advertiser through TradeTracker. We would like to tell you more about the various possibilities and we can advise you and help you with a strategic approach of performance-based marketing.
